Website / 2026 / 10
Arntson the Arborist
A tree care site that leads with certification and calm, so a storm-day homeowner is one tap from help.
- Services
- Web Design, Web Development, Local SEO
- Timeline
- 1 week
- Stack
- React, Vite, Tailwind, Structured Data
The Challenge
Tree care is a high-trust purchase - homeowners are choosing who climbs next to their house and their kids' playroom. Arntson needed a site that proved certification and safety up front, and that turned storm-damage panic into a phone call in seconds rather than a form submission.
The Outcome
The site now works as the business's front door: credentials, scope and service area are answered before the call, and urgent storm requests reach the phone instead of sitting in an inbox.
The Approach
- 01Opened on a full-bleed forest canopy with a plain-language promise, so the credibility signal lands before a single paragraph is read.
- 02Split the five service lines into dedicated pages so trimming, removal, stump grinding, storm cleanup and consultations each answer their own questions.
- 03Kept a persistent call and free-quote action in view so an after-hours visitor is never more than one tap from a live answer.
- 04Published structured data for hours, service area and a question library built from what homeowners actually ask, so the site competes for rich results on those searches.
What We Built
Certification Up Front
ISA credentials and safety language placed above the fold.
Per-Service Pages
Trimming, removal, stump grinding, storm cleanup and consultations each with their own page.
Structured Data
Hours, service area and FAQ markup that qualifies the site for rich results.
5
Service Lines
24/7
Storm Response
KC Metro
Coverage
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