Website / 2026 / 11
Indoor Air Solutions Unlimited
A cleaning company that competes on trust, not on the lowest quote.
- Services
- Web Design, Web Development, Local SEO
- Timeline
- 1 week
- Stack
- React, Vite, Tailwind, Structured Data
The Challenge
Too many homeowners have been trained to expect a quote that triples once the truck is in the driveway. IASU's whole pitch is the opposite - the price on the phone is the price on the invoice - so the site had to land that promise before a single service detail was read, while still competing for the searches that actually fill a cleaning calendar.
The Outcome
The site works as a referral engine for a company that already had the reviews: a visitor knows within seconds who shows up, what it costs and how to reach a person, and county-level coverage language gives the business a fair shot at searches it was losing to directories.
The Approach
- 01Opened on a credibility wall - Google 5.0, Angi 5.0, Nextdoor Fave twice - so the trust signal reads first and never has to be repeated further down.
- 02Wrote the pricing objection into the page as its own section, "We quote it. We honor it.", instead of leaving it in fine print.
- 03Kept the menu to the three jobs actually performed - duct cleaning, dryer vent cleaning, sanitization - and let the fire-risk argument do the work a hard sell would have to do.
- 04Put dial and text actions in the header, the hero and the footer so the two fastest conversions are never more than a scroll away.
- 05Marked up hours, service area and county coverage as structured data so the site competes for rich results across Johnson, Douglas, Leavenworth, Wyandotte, Miami and Franklin counties.
What We Built
Review Wall
Google, Angi and Nextdoor ratings placed above the fold as the opening argument.
Price Guarantee
Quoted price held as final price, stated as a section rather than fine print.
County Coverage
Structured service-area markup across all six counties served.
6 counties
Coverage
300+
5-star Reviews
100% honored
Quote Promise
Next project
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