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Website / 2026 / 04
Medicare Specialists
Plain-language Medicare guidance that earns trust before the first call.
- Services
- Brand Design, Web Design, Web Development
- Timeline
- 5 weeks
- Stack
- React, Next.js, Tailwind, Supabase
The Challenge
Medicare marketing is dense, heavily regulated and easy to get wrong. Seniors and their families needed clarity, and the brokerage needed lead capture that stayed compliant.
The Outcome
The brokerage now has a credible, accessible presence that answers questions up front and converts informed visitors into booked consultations.
The Approach
- 01Rebuilt plan explanations into plain-language comparisons with large, high-contrast typography.
- 02Structured every page around one next step: book a no-cost consultation.
- 03Kept lead forms minimal and compliance-friendly, collecting only what a licensed agent needs to follow up.
- 04Designed for accessibility - contrast ratios, focus states and keyboard paths tested throughout.
What We Built
Plain-Language Plans
Side-by-side comparisons written without insurance jargon.
Consultation Booking
Low-friction scheduling routed to licensed agents.
Accessible by Design
High-contrast type, tested focus states and keyboard support.
WCAG AA
Accessibility Target
4
Form Fields
Side by side
Plan Comparisons
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